Station Profile

Format & Call Letters

Good Time Oldies - WLYV-FM 104.3

Format Description

104.3 WLYV, Fort Wayne’s Good Time Oldies features the golden era of pop, rock, and soul: hit music of the '60s and '70s with a healthy portion of "oh-wow" songs from other decades.

104.3 WLYV targets America's most economically powerful demographic today, Adults 45+.

The music is up-tempo and the presentation is full of energy, including features about rock and roll history and the timeless artists of the era.

Local programming on the weekends including local talent Rick Hughes “Fun Friday In the Fort” & “The Solid Gold Weekend” with interactive programming tied into the community at the top of every hour

104.3 WLYV, Fort Wayne’s Good Time Oldies plays songs from Superstars like The Beatles, Elton John, Chicago, The Rolling Stones, The Doobie Brothers, The Temptations, Stevie Wonder, Elvis Presley, The Supremes, Fleetwood Mac, Three Dog Night and more. 

104.3 WLYV, Fort Wayne’s Good Time Oldies one of the most powerful performing formats for advertisers today!

Reach 8,900 consumers each week with 104.3 WLYV FM and 1450-AM.

104.3 WLYV, Fort Wayne’s Good Time Oldies delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

104.3 WLYV, Fort Wayne’s Good Time Oldies has demographic appeal with affluent consumers who have purchasing power!

Gender: 54.2% of 104.3 WLYV's listeners are male, 45.8% are female.

Age: 104.3 WLYV, Fort Wayne’s Good Time Oldies targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

Listener Profile:

Ages: 25-54 15.5%
Ages: 35-64 58.7%
Ages: 65+ 41.3%

Spending: 104.3 WLYV, Fort Wayne’s Good Time Oldies targets affluent listeners with retail purchasing power.

Household Income: 104.3 WLYV, Fort Wayne’s Good Time Oldies  targets listeners with high disposable income:

Education: 104.3 WLYV, Fort Wayne’s Good Time Oldies listeners are well educated.

Occupation Profile: 104.3 WLYV, Fort Wayne’s Good Time Oldies targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

104.3 WLYV, Fort Wayne’s Good Time Oldies listeners are in their prime earning and spending years.

Lifestyle Profile

104.3 WLYV, Fort Wayne’s Good Time Oldies targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

 Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

 104.3 WLYV, Fort Wayne’s Good Time Oldies is designed to reach active consumers in their prime spending years.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

Investments: 104.3 WLYV, Fort Wayne’s Good Time Oldies targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: 104.3 WLYV, Fort Wayne’s Good Time Oldies attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousands of potential new customers each week with 104.3 WLYV, Fort Wayne’s Good Time Oldies.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

104.3 WLYV, Fort Wayne’s Good Time Oldies delivers listeners with a high disposable income in their prime spending years.

Fun Friday In The Fort:  Each Friday afternoon from Noon-3PM Rick Hughes talks about all the fun events happening in and around the Fort Wayne area. Whether it’s the Grabill Country Fair or Fort for Fitness, the Farm Show or Classic Car Show…Rick will have interviews and all the insights each week.

Solid Gold Weekends: Your Host Rick Hughes Hughes played the Oldies when they were the Top 40! Every Saturday from 3pm-9pm Rick transports us back to a simpler time when music, muscle cars, and 30 cent gas dominated the lives of teenagers! The show is live again every Sunday afternoon from 3pm-9pm.

104.3 WLYV, Fort Wayne’s Good Time Oldies  Coverage Map