Station Profile

Format & Call Letters

Active Rock -  WJFX-HD2 103.3 FM

Format Description

LOUD 103.3 is Fort Wayne’s Hip Hop Station!

LOUD 103.3 is unique and different and targets 18 to 34-year-olds with a slight skew towards a male audience.

LOUD 103.3 is an Active Rock station playing rock hits from the '90s, 2000s, and today. LOUD 103.3 is Fort Wayne's fastest growing rock station!

The Biggest Music Library: LOUD 103.3 has a broader, more diverse playlist than most other formats. We are the only Adult Album Alternative Station in the market. We play everything from Today’s Rock to Indie Rock and more. 

LOUD 103.3 plays great music from Pearl Jam, Nirvana, Green Day, Tool, Beastie Boys, Alice in Chains, Metallica, The Red Hot Chili Peppers, Linkin Park, the Foo Fighters and much more.

The Rock format has become is a top performer for advertisers in America.

LOUD 103.3 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

LOUD 103.3 has wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 90% of Triple-A listeners in America fall into the 18 to 54 age group.

- Almost 20% of Active Rock listeners in America are adults 45 to 54-years old.
- Almost 23% of Active Rock listeners in America are adults 35 to 44 years old.
- Almost 28% of Active Rock listeners in America are adults 25 to 34 years old.
- Almost 20% of Active Rock listeners in America are adults 18 to 24 years old.

Gender: Approximately 73% of LOUD 103.3 listeners are male while 27% are female.

Household Income: LOUD 103.3 listeners have high earning power.

- Almost 25% of Active Rock listeners in America have an income over $75,000.
- Almost 27% of Active Rock listeners in America have an income of $50,000 -$75,000.
- Almost 31% of Active Rock listeners in America have an income of $25,000 - $50,000.

Occupation: LOUD 103.3 listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry and Administrators or Clerical staff.

Education: LOUD 103.3 listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

LOUD 103.3 is designed to reach active consumers in their prime spending years.

Investments: LOUD 103.3 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: LOUD 103.3 attracts listeners who are very actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with LOUD 103.3.

LOUD 103.3 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories. 

LOUD 103.3 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

LOUD 103.3 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring

LOUD 103.3 Coverage Map